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  • Business & Management

    Why National Brands Matter to Retail Businesses

    No matter how retail business is marketed, it is the products on the shelves which show shoppers what the business stands for. It is on the shelves that the business is pitched as being about quality and value or being about the price. The products retailers choose to put on their shelves define their business and often shoppers will not say what they take away about a business from the products it stocks. Retail businesses of all sizes these days appear to be engaging in house (generic) brand strategies. This is where they give preference to a generic product over a national brand. While this approach appears to work in…

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