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Business and Management

Why Website Design Is Important

You may ask yourself why seek help updating your current company website? Yes, your current company website looks outdated compared to the competition but does a credible, compelling website design really matter?

Reluctantly, you seek out a design firm to give your firm's website a facelift, but you are not completely convinced that a new design will generate new business. You can browse https://www.councilsoft.com/services/custom-design/website-redesign/ to know more about web designing services.

Despite your skepticism, a plethora of studies show a well-built website will generate better customer traffic and an improved user interface will increase conversion – generating new business at an exponential rate. But how?

How can something as superficial as your company's website design impact the success of a business? There are many reasons why a well-designed website will attract your ideal customer and prompt dialogue with your firm. The following highlight the five key components that a web designer should keep in mind when designing a website:

Navigation

Possibly the most important part of a website is the navigation. The navigation of a website can make or break a site, which is especially true for robust websites with many pages. Website navigation typically includes a navigation bar or list of labels that differentiate the pages of the website.

Good navigation should be easy to find and comprehend – making for quick and easy travel throughout the entire website. When designing navigation, web designers sometimes get carried away with designs and fancy typefaces.

In most cases, over-simplified navigation maximizes ease of use for a wider range of customers. A good tip is that your firm's website navigation should be so intuitive even your grandmother can understand it.

Brand Consistency

If your company has a logo and that logo is utilized frequently in print materials (i.e. business cards, pamphlets, letterheads, etc.), then the logo, logo/brand colors, brand messaging and imagery used for print must be carried over into the website design.

It is important for your customers to be able to recognize your brand in all forms of communication so they associate your brand position and promise with your business.

Often when the visual communication changes with a brand, it can cause customers to feel uncomfortable, which can cause them to create a negative association with your company.