Marketing guru and author Seth Godin famously said "Content marketing is the only marketing left." simple point is that the transition to the digital age has changed the way marketing works. No longer do you reach your audience on your terms. Instead, you produce expert content and share it with prospects at the right time and place.

The challenge for the typical small business operator is they do not have the time or energy to build content for their website, blog or external placement. You do not have to throw your hands and avoid the practical needs that you generate content, though. Instead, you can hire professional blog writing services in Bristol to balance industry expertise with professional writing skills.

One reason you need the content is to achieve a leading position in the search engines. Consumers are doing more than four billion internet searches a day. More than 90 per cent of online purchasing activity starts with the search. You do not have a shot, especially against the big names in your industry, if you do not have content available when the searching takes place.

Companies build search engine friendly content into their websites. They also write a blog on relevant industry topics. This blog does not only have search engines potential, but they also help to prove your credibility and authority to the reader. Credibility and trust lead customers to your website, products and services.

The company also puts content on third-party web sites, blogs and directories. The point is to have a wider range of search and to connect your content with other sites, blogs and resources that support your reputation as an industry expert. You may find a couple of blogs that allow you to submit a guest post, for example. A link at the bottom of the post or the brand name of simple inclusion generates exposure.